Global Markets

Emerging Markets in 2025: Separating Signal from Noise

October 8, 2025
13 min read

Emerging markets present both substantial opportunities and significant risks. Separating durable growth stories from value traps requires disciplined analysis and deep market knowledge.

Emerging Market Dynamics

Emerging markets offer higher growth potential than developed markets, driven by demographic tailwinds, urbanization, and rising middle-class consumption. However, they also feature higher volatility, political risk, and currency risk.

Successful emerging market investing requires understanding local dynamics, regulatory environments, and currency implications. A company that's attractive in dollar terms might be unattractive when accounting for currency depreciation.

Identifying Quality Opportunities

We focus on emerging market companies with several characteristics: strong competitive positions in their home markets, exposure to secular growth trends, reasonable valuations, and experienced management teams.

We avoid companies with significant political risk, weak corporate governance, or unsustainable valuations. We also avoid companies with heavy dependence on commodity exports, as commodity price volatility creates earnings volatility.

Currency Considerations

Currency risk is often underestimated by emerging market investors. A company generating 20% earnings growth might deliver negative returns if the currency depreciates 25%. Effective emerging market investing requires managing currency exposure.

Geopolitical Risk

Emerging markets face higher geopolitical risk than developed markets. Trade tensions, political instability, and regulatory changes can significantly impact returns. Diversification across multiple emerging markets helps manage this risk.

The Opportunity

Despite risks, emerging markets offer compelling long-term opportunities. Demographic trends, urbanization, and rising consumption will drive growth for decades. Disciplined investors who can identify quality companies and manage risks will benefit substantially from emerging market growth.

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